This story is part of , complete coverage of the showroom floor for the hottest new tech gadgets around.
A $350 foldable cellphone named after late Colombian drug kingpin Pablo Escobar was, however we cannot be seeing the Escobar Fold 1 at . Escobar Inc. has apparently been banned from the commerce present, which kicks off subsequent week in Las Vegas.
With the Fold 1 significantly cheaper than the $1,500, $1,980 and $2,400 , it appeared like an thrilling CES chance from a comparatively unknown firm.
Nonetheless, an electronic mail change seen by CNET confirmed that Escobar Inc. was denied sales space area after the Shopper Know-how Affiliation, which runs CES, decided that the corporate was “not a very good match” for the present.
The CTA did not reply to a request for touch upon the choice.
The corporate, established in 1984, is led by Roberto De Jesús Escobar Gaviria, Pablo Escobar’s brother. Escobar Inc. had wished to occupy a small area close to Samsung on the CES present ground, CEO Olof Gustafsson instructed CNET.
“The institution of Samsung and the foremost tech firms are undermining our efforts and clearly see us as a significant risk to their existence for them to outright particularly goal us and our merchandise,” Gustafsson mentioned through electronic mail.
The Escobar Fold 1 got here out of nowhere final month with a industrial exhibiting off the shiny gold cellphone alongside a gaggle of bikini-clad ladies. Questions in regards to the Fold 1’s legitimacy had been instantly raised, on condition that the machine has a price ticket that is a fraction of that of different foldable telephones and it is from an organization with no monitor file of digital merchandise, not to mention telephones.
Gizmodo factors out that the cellphone seems to be a rebranded model of the , which was the primary foldable cellphone made by a Chinese language startup. Nonetheless, we requested Gustafsson about it and he denied it is the identical cellphone.
Foldable telephones mark a possible new wave of gadgets, with handset makers like Samsung, Huawei and Motorola speeding to wow shoppers with their new capabilities. Whereas Escobar has ambitions to hitch these gamers, it is troublesome to take the corporate at face worth given its outsized feedback.
“The market forces will prevail and I imagine quickly and share the identical imaginative and prescient with Mr. Escobar that we are going to be one of many prime tech firms on the planet,” Gustafsson mentioned in an electronic mail. “Samsung is afraid of this, afraid of us being on the similar occasion subsequent to one another the place we showcase a superior product at a superior value. In order that they use their energy to close us down. [What] they neglect is that Pablo Escobar was round earlier than them and we might be round after them as effectively.”
Samsung did not instantly reply to a request for remark.
The cellphone’s web site and promotional movies are filled with scantily clad ladies exhibiting off the machine, however Gustafsson mentioned the corporate did not plan on having any such ladies on the present — it simply wished to exhibit the machine and maintain discussions with US carriers. The CTA.
Initially printed at 12:44 p.m. PT.
Replace, 6:12 p.m.: Provides Gustafsson’s denial that the Escobar Fold 1 is similar cellphone because the Royole FlexPai.